Royal Enfield Bikes

Royal Enfield Logo

Royal Enfield made its debut in India in 1949 with the launch of 350 cc Bullet that was marketed by the Madras Motors. It all began when the Indian Army placed an order with the Enfield Motors for these motorcycles, the UK factory was unable to meet the demand, and therefore Madras Motors in India was given the order to assemble these. The Indian Army insisted that they would do business only if the bikes were produced indigenously. Thus the manufacturing of various parts also began in the Madras Motors along with assembling. In 1955 the Enfield India Company was formed. First the frames were manufactured that was followed by the manufacturing of the engines. Subsequently, the UK factory closed in 1970 but the Indian Plant continued to manufacture the Bullet models. In 1994, March Eicher Group acquired Enfield India Company and its name was changed to Royal Enfield Motors Ltd. The manufacturing of Royal Enfield is located at Tiruvottiyur in Chennai.